We become forgetful as we age. This is often seen as a universal truth, but in fact it is far from universal: some people remain incredibly sharp at 100 years old, while others experience memory loss ...

A recent study published in Applied Cognitive Psychology provides evidence that the types of false memories people form ...

A slew of biosensors recorded surprising changes in her brain and body that suggest sensory deprivation can reveal more about “the world within you.” ...

People with aphantasia have no mental imagery—and they’re offering brain scientists a window into consciousness ...

New research suggests the astringent sensation caused by flavanols could act as a direct signal to the brain, triggering effects similar to a mild workout for the nervous system. In mouse experiments, ...

With aging comes change; wrinkles, gray hair, and height differences are all a part of the mix. But it’s not just the cosmetic transformations that people fear. According to a study from the Global ...

In a world saturated with stories—from ancient myths to TikTok clips—narratives knit together emotion, memory, and meaning. A new study in the Journal of Neuroscience suggests that how a story is told ...

Let’s be brutally honest about sensory marketing. Most people think it’s about scented candles. They believe they’re ticking the sensory box if they light a vanilla-scented wick in their shop or play ...

PULLMAN, Wash. – The City of Pullman is moving forward with a new memory garden at Lawson Garden on Pioneer Hill. Thanks to a $900,000 dollar grant from Elinor McCloskey, the Pullman memory garden is ...

Memory problems have long been considered the primary hallmark of dementia, but a team of researchers is now challenging this view. They argue that changes in sensory perception – from vision to ...

A newly identified part of a brain circuit mixes sensory information, memories, and emotions to tell whether things are familiar or new—and important or just "background noise." Led by researchers ...