Crisis management expert Molly McPherson analyzes Astronomer's PR response after CEO Andy Byron and HR head were called out by Chris Martin during Coldplay concert.

Boyer did not anticipate the explosive reaction to the video he shot at the Gillette Stadium show. He brought his grandmother to the concert because she’s a big fan of Coldplay’s hit “Viva La Vida,” describing it as “the one song she wanted to hear live before she dies.”

The IT company CEO captured in a widely circulated video showing him embracing an employee at a Coldplay concert has resigned. Andy Byron resigned from his job as CEO of Cincinnati-based Astronomer Inc., according to a statement posted on LinkedIn by the company Saturday.

A couple embarrassed to be caught cuddling on the big screen at a Coldplay concert in Massachusetts sent the internet into a frenzy. It's not the first time kiss cams have caused mishaps at stadium events.

Case in point: the married tech company founder who was caught cuddling a woman who was not his wife on the Jumbotron during a Coldplay concert in Foxborough last week.

They were spotted getting intimate at a Coldplay concert on 16 July, until the kiss cam caught them. Panicked, they were identified soon after. Now, the incident has made waves across the Internet, and has since been used in advertisements and PSAs.

A scandal sparked by a couple of indiscreet Coldplay fans is providing fodder for country musicians at their own recent shows.

And it gets even juicier. It’s not just that the couple are both married to other people. (But they are.) But the man, Andy Byron, is the CEO of tech company Astronomer. And the woman, Chief People Officer Kristin Cabot, is the head of HR for the company.

The Jumbotron Moment Seen Round the World blew up at such an incendiary level, on a bustling news day, for many reasons. The clumsy, deeply human way that the CEO and his employee seemed to realize they were suddenly visible, and then struggled to teleport out of sight, is almost objectively funny.