What do we know about the terms of the new deal? This is a lucrative, significantly enhanced deal which, for a club of ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

Details of the 2025/26 adidas Liverpool kits, both home and away, will be unveiled through official club and adidas channels.

And unless retailers were flush with cash going into the pandemic — or had robust online operations to float them before ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Adidas has collaborated with Houston sneaker retailer Active Athlete for a limited-edition Superstar that celebrates the ...

Adidas has plenty to choose from, but they can get expensive. That's why a good Adidas promo code is key to helping you get ...

Lightweight golf shoes make shooting 18 that much easier, particularly if you’re walking the course, without sacrificing ...

Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.