Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled into a public relations and

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Retail restaurant chain that boasts a Southern theme, where patrons can enjoy homestyle food in an old country store atmosphere.