In case you missed it, Cracker Barrel, the Tennessee-based restaurant chain known for its country store and Southern cooking, ...

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Since 1977, the company’s trademark logo has shown a man sitting beside a barrel. That familiar image is gone. This week, ...

Cracker Barrel's rebrand of the restaurant itself and its logo is causing online backlash, but what was the meaning of the ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain's new logo now ditches ...

Try telling that to the stockholders. Right after the logo change announcement was made, Cracker Barrel’s stock saw a nasty 14% drop, something to the tune of $100 million in value. It’s since ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Steak 'n Shake is accusing Cracker Barrel CEO Julie Felss Masino of abandoning Cracker Barrel's heritage in pursuit of trends ...

In today's big story, all eyes are on Fed Chair Jerome Powell. His remarks could shake up markets, so we've broken down three ...

Steak n Shake bashed Cracker Barrel for its logo change. But it shouldn’t come as a surprise. Steak n Shake’s boss has been a ...