NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max is previewing "Task," a new drama series from "Mare of Easttown" writer and producer Brad Inglesby and starring Mark ...

Bill Maher returns May 16 with Gen. Stanley McChrystal, Scott Jennings, and Peter Hamby. Catch the latest episode on HBO and stream on Max.

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator ...

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

Episode 163 of Pop! Goes the Culture! goes live on the Shacknews Twitch Channel today at 11 a.m. PT/2 p.m. ET. The stream is ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...