The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines introduced Atmos Rewards: its own (and Hawaiian Airlines') loyalty programs, and a new high-end credit card ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

A lot of us have countless plastic tabs with barcodes hanging off our key rings and supermarket and pharmacy apps on our ...

Convenience retailers from Huck’s and EG America dig into the metrics and mindset behind customer retention and long-term ...

Associates who use and believe in the program can drive more customer engagement than any ad, convenience retailers say ...

Consumers who are part of both programs can now convert Flipkart SuperCoins into Marriott Bonvoy points and vice versa.

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...