There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out either way.

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant u

Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame for the word “woke” losing its meaning.

"Outrage erupts as Cracker Barrel removes white man from logo! MAGA supporters lash out in response. What's behind the controversy?"

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Sean Davis of The Federalist griped about the change to anyone who might be looking to get worked up over something silly.

Cracker Barrel simplified its logo by removing an image of a man in overalls. Steak 'n Shake said this meant Cracker Barrel was erasing its heritage.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its 'old-timer' character.