Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Back in the day, the Super Bowl halftime show was a snooze. Until the Fox network used a clever ploy to steal the audience, ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super ...

Kendrick has revealed how he's approaching his 13-minute set in New Orleans, suggesting that he'll focus on his newer music.

Follow live coverage of the Super Bowl LIX halftime show starring Kendrick Lamar, SZA and others as Kansas City Chiefs face ...

The Los Angeles Lakers and Boston Celtics carried the NBA for decades, but the Chicago Bulls dynasty of the 1990s put professional basketball on the world’s radar. Serena Williams and Tiger Woods in ...

The Super Bowl halftime show used to be about marching bands and nostalgia acts. Then "In Living Color" stole a good chunk of the audience.

Tracker (14.75 million viewers on all platforms) and Matlock (13.29 million) take the top two spots in total viewers, building on their 10 million-plus linear audiences. High Potential ranks third ...

The year 2024 had the Summer Olympics and a huge election, but football dominated the ratings once again. Here’s a look at TV ...

Sinclair's multicast networks TBD and Comet benefitted from prime distribution on CBS and Fox-owned stations when the ...

Georgie & Mandy's First Marriage has proven to be a big hit and worthy successor to Young Sheldon with some sky-high ...