What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

Following Tom Brady saying he was not part of the evaluation of Shedeur Sanders, Mike Florio and Chris Simms revisit Raiders ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Be ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NEW YORK (AP) — Responding to coverage of Kilmar Abrego Garcia’s deportation, the Trump administration has called journalists ...

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC.

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...