News

Rich Orrick continues to set the bar for craft in editing commercials
Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.
An Indigenous boy uses AI learning for ecological justice in sci-fi film from Matter and Space
Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...
16 creative campaigns to know about today
See Primanti Bros.’ lawsuit against itself, Drumstick’s collab with WWE and Kenneth Cole’s mental health initiative with ...
Sam’s Club introduces a host of new measures amid retail metrics scrutiny
The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...
Corona picks the world’s top 100 beaches in 100th birthday celebration
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...
Amazon supplies the boxes for handmade gifts in sweet Mother’s Day ad
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Opinion
Why loyalty programs should move beyond points and perks
5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value ...
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.
8 streaming and CTV predictions for the TV upfronts
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.