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As advertisers demand more control, transparency and results, The Trade Desk’s UK VP Phil Duffield argues that the open ...
In today’s uncertain economic environment, advertisers want scale and measurable outcomes. That’s why many now prioritise performance marketing – leaning heavily on search and social despite the cost, ...
The activation will be live in Birmingham’s Bullring and London Kings Cross station. by Charlotte Rawlings ...
Let AI be the 'co-pilot' – not the creative director AI should support creative thinking, not steer it. Brands that forget this risk sounding like everyone else ...
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The founder and former CEO of WPP weighs in on CEO appointment. by Beau Jackson ...
'Everybody needs good media' What role should AI play in creating safer, more trustworthy media environments – and what must remain human?
From silence to success: four steps to confident climate communication Many brands hold back on climate messaging for fear of getting it wrong. Here’s how to communicate sustainability with confidence ...
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