A new player has entered the field of B2B sales: Artificial Intelligence (AI), specifically in the form of large language models (LLMs). These advanced AI systems, which power a variety of chatbots ...

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Some marketers would tell you that salespeople are babies who need structure and boundaries, and can't be trusted with the nuances of storytelling. As a marketer and former sales representative, I ...

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do ...

In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others.

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

So often these days, more and more companies are attempting to become "marketing focused/led" rather than sales or financially driven. Most organizations, large and small, are taking their cues from ...

Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click ...