Most marketers aspire for their function to be seen as an engine of growth within the business. This is reflected in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...

Former marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 ...

A “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing ...

With hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which ...

New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training ...

The ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black ...

With profitability restored and post-pandemic consumer habits settling, Gousto is repositioning itself as a direct rival to ...

New marketing boss Malinda Sandman believes AI is at its best when used to accelerate brainstorming, refine briefs and ...

More than half of young people have been exposed to junk food promotions on social media in the past month, with ...