Marketing Week45m
Marketers still grappling with ‘weak’ consumer confidence despite uptick
Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...
Marketing Week6h
P&G on using AI to deliver ‘best possible value’ from ad spend
The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.
Marketing Week9h
‘A statement of intent’: Brands on the rationale behind appointing their first CMO
While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...
Marketing Week17h
Develop your professional identity to help silence the imposter gremlin
When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...
Marketing Week18h
‘Actions speak louder than words’: Insurer Zurich on prioritising socio-economic diversity
The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...