In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

A new Sprite commercial features the Eagles quarterback and Super Bowl MVP telling viewers to “obey your thirst.” ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning ...

Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.

Jalen Hurts has achieved a historic milestone, becoming the first NFL player to spearhead a major Sprite campaign. This ...

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of leading his team to a victory in Super Bowl 59.

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.