CHAPEL HILL, N.C. (AP) — North Carolina will get an in-season close-up for its first season under coach Bill Belichick. In a social media video posted by the program Sunday, Belichick told the players that streaming provider Hulu will feature the Tar Heels in what he described as a season-long show “that will showcase our football program.”

The docuseries will follow UNC and first-year coach Bill Belichick after a deal with HBO's "Hard Knocks" fell through in the spring.

Plans for a college version of the NFL’s popular Hard Knocks series fell apart. So Hulu decided to produce a UNC football docuseries.