New executive actions from the Trump administration on Tuesday make clear that not only is President Donald Trump using his power to purge the practice of diversity, equity, and inclusion (DEI) from the federal government — he’s acting to try and purge it from American culture as a whole.

The executive order prohibiting DEI by federal agencies—and firing employees who’d worked on those policies—will add clout to the independent conservative groups forcing private businesses to renounce similar programs.