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Apr 8, 2025 · Vypr tests and validates products and concepts through its insight platform, with a particular focus on new product development for the food and drink industry, working with …

Apr 14, 2025 · UK – Basis Research Group’s public sector and social research practice, Basis Social, has undergone a management buyout (MBO) and is now wholly owned by the …

Apr 1, 2025 · The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Jan 15, 2025 · Kantar acquired Numerator in 2021, in a deal reportedly worth around $1.5bn, with a view to supporting the Worldpanel division and its US ad intelligence business.. Numerator …

News Lack of insight hampers creativity. Half of brands ( 51%) surveyed by Lions claim their insights are too weak to develop ‘bold creativity’, with the study identifying a lack of …

Apr 16, 2025 · FRANCE – Ipsos has established an international survey to track the consumption and lifestyle habits of high earners and company leaders. The Ipsos Global Influentials (IGI) …

Jan 20, 2025 · Kantar Media has been operationally independent from the rest of Kantar since 2023, and following the completion of the sale to HIG Capital, Kantar Media chief executive …

Mar 31, 2025 · The bottom line: Get famous or get forgotten. Brand awareness is not just a vanity metric; it’s a business necessity. The Insights Awareness Pulse demonstrates that in the …

Mar 11, 2025 · Disney closed 538 and laid off around 15 employees as part of wider cuts, The Wall Street Journal reported on 5th March. Founded by Nate Silver in 2008, FiveThirtyEight …