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Modèle d'affaire : le Business Model Canvas (BMC) permet de cartographier un modèle d'affaire. La matrice d'affaires (nom du business model canvas en français) a été conçue par Alexander Osterwalder et Yves Pigneur. Cette vidéo vous montre en une dizaine de minutes comment utiliser le business model canvas avec un exemple concret. #BusinessModelCanvas #bmc #ModeleAffaire | StrategeMarketing
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