Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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The magic of the holidays is back! 🎄✨ In partnership with The Coca-Cola Company, we’re proud to announce the launch of the 2025 Coca-Cola Christmas campaign, “Refresh Your Holidays”. This global campaign is designed to inspire connection and transform the holiday hustle into moments of pure joy, one refreshing gulp at a time. From the heartwarming new film, A Holiday Memory, to the return of the iconic Caravans and Truck Tours, this campaign blends beloved traditions with exciting innovations.
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