We re The Superhumans | Rio Paralympics 2016 Trailer | Diana Khalipina
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We re The Superhumans | Rio Paralympics 2016 Trailer | Diana Khalipina
When representation changes the way we see accessibility I was very inspired by the post of Beth Wagmeister about the Apple video: https://lnkd.in/eJpHi9vg and it made me think about other examples of such representation. What I love about this Apple video is that it doesn’t explain inclusion - instead it shows it. It quietly reminds us that ...
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek
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