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PepsiCo Design + Innovation on Instagram: "Meet the new look of Mountain Dew! We leaned into our iconic brand’s rich history and legacy to design a lush visual identity system and logo inspired by its adventurous spirit. The new Mountain Dew logo features relaxed angles and, in a callback to the brand’s roots, spells out the word “Mountain.” The logo also includes an emblematic citrus leaf icon that dots the “I” and incorporates the year Mountain Dew was established: 1948. This fresh new look an
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Instagrampepsico_design
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