"Together, we can find a child" - Wireless AMBER Alerts PSA
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In May 1999, a commercial PSA debuted that featured a tiny hippo who won the hearts of Canadians. It is more than a commercial today. It is part of Canadiana. This is the story of the House Hippo! Hoping to develop a television PSA, Concerned Children's Advertisers wanted something that could catch the attention of Canadians. The goal was to educate children about critical thinking regarding what they see on television. The House Hippo PSA was based off the classic Hinterland Who's Who TV spots
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